Sunday, January 31, 2010

Upcoming Events Featuring Arcadia Ales

Thur Feb 4
Wrought Iron Grill, Owosso
317 Elm St. Suite 201
Join Jim Brown and Kevin Becraft for “Beer Appreciation Night” with seven different food pairings with Arcadia style ales: Cereal City Beer, Extra Special Bitter, Sky High Rye, Coco-Loco, Hop Rocket, Cereal Killer and Shipwreck Porter.

Wed Feb 10
Crunchy’s, East Lansing
254 W. Grand River
Brewery Night - Jim Brown will be on hand at "Crunchy's" in East Lansing for their Monthly Brewer's night. There will be at least five handles dedicated to Arcadia Ales that evening…part of the “Beers that Warm the Heart.” Among them will be Cereal Killer, Imperial Stout, Big Dick's Old Ale, London Porter and another beer TBD.

Fri Feb 12
Grand Traverse Resort, Traverse City
Traverse City Winter Microbrewery & Music
Arcadia Ales is one of more than a dozen Michigan breweries on hand for this inaugural outdoor celebration, to kick of the Traverse City Winter Wonder Fest.

Sat Feb 20
Wrought Iron Grill, Owosso
317 Elm St. Suite 201
The ultimate evening with 20 IPAs for "Hopfest" including featured ales from Arcadia including Hop Rocket and a firkin of HopMouth.

Sat Feb 27
Fifth-Third Ballpark, Comstock Park (Grand Rapids)
The annual outdoor winter festival hosted by the Michigan Brewers Guild and featuring more than 40 microbreweries and some 300 brews. Dress warm and chill out at this one-of-a-kind festival and sample your favorite brews from Arcadia Ales!

Sat Mar 6
TimberRidge Resort, Traverse City
4th Annual Suds and Snow outdoor recreation event, a charity event that Arcadia is proud to be involved in once again.

Sat Mar 13
Boyne Highlands, Harbor Springs
Join Jim Brown for the inaugural Brew-Ski Festival, where a half-dozen Michigan breweries will showcase their best beers. Organizers will pitch a big tent at the base of the slopes for this outdoor festival featuring music, brats and plenty of fun.

Thur Mar 25
Salt of the Earth, Fennville
114 East Main Street
269.561.SALT (7258)
Arcadia Ales Founder & President Tim Suprise pairs a gourmet six-course meal with Chef Matthew Pietsch in the third of four Michigan beer dinners at Salt of the Earth – a rustic American eatery.

103 W. Michigan Avenue
Battle Creek, Michigan
(269) 963-9690

Friday, January 15, 2010

HOIST ONE FOR HAITI -- Arcadia Ales To Donate Saturday Tap Sales To Relief Efforts

In an effort to raise much needed dollars for the earthquake victims in Haiti, Arcadia Ales in Battle Creek will donate every dollar from on-site tap sales on Saturday, January 16 to relief efforts.

Proceeds to Benefit:
**Doctors Without Border
**Catholic Relief Services
**American Red Cross

Arcadia Ales
103 W. Michigan Avenue
Battle Creek, Michigan

SATURDAY HOURS: Noon to 11pm

Tuesday, January 12, 2010

Andrew Van Til Achieves First Ever Master Cicerone Certification

Andrew Van Til, Account Manager for CKL Corporation, which comprises Imperial Beverage, Estate Wines, Leone Imports, Elite Brands Michigan and Elite Brands USA, has achieved Master Cicerone™. Van Til is the only person to have achieved such designation.

Cicerone, a term referring to the level of knowledge in selecting, acquiring and serving today’s wide range of beers, is a counter to the term Sommelier, referencing one’s knowledge of wines. A Master Cicerone ™, is a tested, proven expert in the brewing, selection, flavors, types/styles and distinction of beers. A three level process, which incorporates “Certified Beer Server,” “Certified Cicerone ™,” and “Master Cicerone ™,” is unparalleled in the rigidity of requirements and syllabus at all levels. Master Cicerone ™ requirements include completion of two previous courses (listed above), examination by a panel of industry experts, along with essay, taste tests, oral examination, demonstrations, and oral tasting and descriptions with one or more examiners.

"The Master Cicerone exam was a rigorous test of beer knowledge that included 8 hours of written exam, 2 hours of oral exam and 2 hours of beer tasting and evaluation. To become a Master Cicerone, a candidate needed an average score of 85% across all three areas,” explains Ray Daniels, Director of the Cicerone Certification Program. "The Master Cicerone exam is designed to assess the full depth and breadth of professional beer knowledge and skill--from the making of malt to the matching of beer with food."

To date, the Cicerone Certification Program has given more than 1000 exams across the three levels of the program. Nearly 800 individuals have earned the first level title of Certified Beer Server and 75 individuals have achieved the title of Certified Cicerone ™. Van Til was one of seven beer industry professionals who took the Master Cicerone™ exam and the only one who passed.

Van Til has been an employee of CKL Corporation since August, 2007. His responsibilities include executing a proven sales process, managing accounts and special event development and execution. “Andrew’s recent achievement is certainly a milestone! Even as tremendous an achievement this is for him, it is equally so for our company. CKL is incredibly proud to employ the first Master Cicerone ™ in the United States,” said Joe Cekola, President and CEO.

CKL Corporation is the premier craft beer distributor in Michigan, as well as an international importer.