Tuesday, June 17, 2014

Grizzly Peak Launches 4-Pack Limited-Release Bottle Distribution with Hellion Midwest IPA

Ann Arbor-founded Grizzly Peak Brewing Co. is taking its artfully crafted beers to new levels with this summer’s release of four-pack stubby bottles. Hellion – a 9.99%ABV/99.9IBU Midwest India Pale Ale – will be the first in the Grizzly Peak Series to hit store shelves the week of June 23.

“It really is a dream come true to see this Grizzly Peak Series released in bottles.” says Jon Carlson, who – along with Greg Lobdell, Ron Jeffries and Tony Grant – are the managing partners of the Northern United Brewing Co. (NUBCo). “Ron is a true artist, and these beers have been in the making since 1995 when Grizzly Peak served its first beer.

“We were really fortunate to be one of the first brew pubs to open in the state of Michigan and we really appreciate the Grizzly Peak family and friends that have made Grizzly Peak the #1 brew pub in the state when it comes to beer sales,” Carlson says. “Ron was one of the original brewers at Grizzly Peak when it first opened in 1995. He and Duncan Williams, the Grizzly Peak Pub Brewer, have collaborated on these recipes over many years. Now, we’re excited to release them in our trademark stubby bottles.”

In creating the new Grizzly Peak Series, the intent was to create beers that reflect the Midwest region: bold, hoppy and strong. For Hellion, the devil is in the details. Light touches of pale and wheat malts are blended with massive amounts of Amarillo, Cascade, Simcoe and Chinook hops, which create a wicked bitterness and the intense floral aromas of citrus and lush tropical fruits.

“These Grizzly Peak beers hold a special place in my heart,” says Jeffries. “This is where it all started for me and it has been great to collaborate with Duncan to create this Grizzly Peak series.”

All Grizzly Peak bottle distribution will be produced in at the NUBCo facility in Dexter and will be available in limited release. Next on the docket – Humongous, an Imperial Red Ale (9.6%ABV) and Berzerker, an Imperial Stout (10%ABV).

NUBCo encompasses the Grizzly Peak, Jolly Pumpkin Artisan Ales and North Peak brands, Civilized Spirits and Bonafide Wines, all dedicated to conservation, inspiration and locally sustainable practices. Find NUBC products at stores, restaurants, and bars all throughout Michigan, including: North Peak Brewing Company, Mission Table and Jolly Pumpkin Brewery, all in Traverse City; Jolly Pumpkin and Grizzly Peak, in Ann Arbor.


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