New Holland Brewing Co's Fred Bueltmann Releases First Book: Beervangelist’s Guide to the Galaxy

Fred Bueltmann (also known as The Beervangelist) is an owner of New Holland Brewing Co. and an outspoken, fiercely passionate champion of well-made beer and food. Well-known in the beer and food communities, Fred’s exuberant and sometimes manic quest to artfully integrate beer with food led to his first book — Beervangelist’s Guide to the Galaxy.

The book is chock-full of mouth-watering recipes and tantalizing photos, and features rants on the culture of food, drink, and entertaining. Bueltmann’s journey is one of waking up our taste buds, educating our palates, and remembering that our food and drink are meant to be enjoyed—even relished.

“Fred has created a comprehensive guide to tasting, pairing, seasonal cooking, and most importantly – drinking! From novice to pro, if you want to be a better beer drinker, this book is for you,” said Paul Kahan, Executive Chef, The Publican and James Beard Foundation’s Outstanding Chef, 2013.

The Beervangelist will be attending several events and book signings in Michigan and on the East Coast in June. Catch up with him on the road at any number of events. He’ll be kicking off his tour in conjunction with the prestigious Savor event in New York City, where he’ll be hosting two salons on beer and food. For his most current schedule - you can visit his book's web page HERE or his Facebook page HERE.

If you're unable to meet up with him, you can find his book on the New Holland ONLINE STORE or at AMAZON.

Wholesale books available for retailers HERE.

About Fred
Fred Bueltmann (a.k.a. The Beervangelist) is an owner of New Holland Brewing Company and nationally-recognized expert on pairing beer and food. He is a Certified Cicerone®, past president of the Michigan Brewers Guild and recipient of their prestigious Tom Burns Award recognizing the “pioneering spirit of the Great Beer State.” He also serves as a judge for the Brewers Association’s Great American Beer Festival. Fred authored the book Beervangelist’s Guide to the Galaxy and pens the column Beer and Food with the Beervangelist which appears in various flavorful magazines.

About New Holland Brewing Co.
New Holland Brewing Company’s deep roots in the craft industry go back to 1997. Our role as an integral member of the artisan approach is something we take seriously, yet engage lightheartedly. We believe the art of craft lives in fostering rich experiences for our customers, through creating authentic beer, spirits and food while providing great service. Recognized for our creativity and artistry, our mission to improve the lives of craft consumers everywhere is seen in our diverse, balanced collection of beer and spirits.
New Holland brews and distills at two locations in Holland, Michigan: our production facility on the north side and our Pub & Restaurant in downtown Holland. The restaurant welcomes guests seven days a week and production tours are on Saturday afternoons. We welcome visitors and locals alike, and appreciate the opportunity to share our artisan approach through warm hospitality and enriching education.

With just under 150 employees, New Holland Brewing Co. sells its beer and spirits across a growing regional landscape, while anchored in the upper Midwest. In 2012, our production facility underwent substantial development including the tripling of our brewing capacity through outdoor fermentation, the addition of a centrifuge and the expansion of our Dragon’s Milk cellar. In 2013, the company is expanding its distilling capabilities, renovating the downtown Holland Pub & Restaurant and focusing on the integration of Michigan agriculture; hops, wheat and barley, into several new and existing brands.

Saugatuck Brewing hosts a “Celebration Women and Craft Beer” (Sunday, May 5 | 2-5pm)

In recognition of the growing trend of craft beer consumption by women, Saugatuck Brewing Company is hosting an afternoon “Celebration of Women and Craft Beer” on Sunday, May 5 from 2-5pm in its Singapore Room. The event is free and open to the public.

Annette May – the first female Certified Cicerone in the United States and beer manager at Merchant’s Fine Wine in Dearborn will share the story of her life journey, the Cicerone program, trends in the industry and will also offer a session on beer styles, with samples.

A Cicerone is a term used to classify a guide who is well versed in the styles, history, flavors and complexities of the craft beer world – with various levels offered (Certified Cicerone, Master Cicerone) and is comparable to a sommelier in the wine industry.

Amy Sherman – chef and host of “The Great American Brew Trail” – which premiered in 2012 on WOTV4 in West Michigan – will host a beer and cheese pairing around 3:15pm. Some 40 guests will have the opportunity to participate in this experience (a minimal fee will be charged).

Other featured guests include:

• Liz “ET” Crowe – Owner of Wolverine State Brewing Company and award-winning romance novelist.

• Laura Houser – Brewer at Founders Brewing Company in Grand Rapids, Beer City USA.

• Kati Spayde – Certified Cicerone, award-winning homebrewer and blogger/staffer at Siciliano’s Market in Grand Rapids.

• Dianna Stampfler – President of Promote Michigan and publicist for the Michigan Brewers Guild.

In addition to the featured guests, displays will focus on classic beer styles – including history and tastings; discussions on pairing beer with food; information on cooking with “beergredients”; discussions about career opportunities in the craft beer industry; information on becoming a Certified Cicerone; tips on how to survive a craft beer festival; insight into Michigan: The Great Beer State, beer tourism, ties to Michigan agriculture and more.

A drawing will also be held at the end of the day, for a variety of Michigan beer related items – including two (2) tickets to the popular Summer Beer Festival coming up in July in Ypsilanti.

A highlight of the day will be the all-event brewing by Laura Houser of Founders and Jenny Vonins of Saugatuck Brewing of a celebration brew with sales of bottled proceeds donated to Sylvia’s Place, Allegan. Also, commemorative women’s shirts will be available with proceeds to benefit Sylvia’s Place.

According to an article that appeared in the Milwaukee Journal Sentinel in late March, beer has passed wine as the beverage of choice for women ages 18 to 34. Julia Herz, craft beer program director for the Brewers Association trade group, said women in their 20s and 30s are in "the sweet spot" for craft beer consumption. They're the same quality-minded people who are buying artisanal cheeses and fair-trade coffees and who don't mind waiting for a bartender to shake a craft cocktail.

Saugatuck Brewing Co. is a microbrewery with a traditional family style pub and upscale banquet room, “The Singapore Room” featuring hand crafted beer, wine, food, and service. Fifteen unique beer styles, all brewed in house, plus wine and hard cider are served daily in the Pub. “SBC” also distributes eleven styles in 6 and 4-packs, plus kegs throughout Michigan and metro Chicago. The brewery also features the only active brew-on-premise facility in Michigan, utilizing five copper kettles and an array of natural ingredients and recipes, for the public to become “Brewmaster for a Day.”

Saugatuck Brewing Company
2948 Blue Star Hwy. – Douglas, MI 49406
sbrewing.com 269-857-7222

www.saugatuckbrewing.com www.facebook.com/saugatuckbrewingcompany

New Holland Brewing to Celebrate 25 Employees Earning National "Certified Beer Server" Status With Special Cicerone Seminars & Dinner

(HOLLAND, Mich) – Twenty employees at New Holland Brewing Company in Holland have recently been awarded “Certified Beer Server” status and the brewery is shooting for a total of 25 by Labor Day – a mark no other brewpub or microbrewery in the country can claim. This endorsement is the first in a the three-phase Cicerone Certification Program, operated by national beer master Ray Daniels. It is the brewing industry’s equivalent to a certified wine Sommelier.

“The Cicerone program is important because it recognizes and encourages expertise,” says New Holland Beervangalist, Fred Bueltmann. “Craft beer drinkers seek a complete quality experience along with their craft beer, and Cicerone will help them know where to find it.”

To help celebrate this accomplishment, the partners at New Holland have invited Daniels to host a day of Cicerone activities – including seminars and a beer dinner –on Wednesday, September 24.

The day kicks off at Noon with Brewhouse Tours of New Holland’s 23,000-square-foot production facility with brewmaster, John Haggerty.

An “Introduction to Cicerone” will be offered from 1-2pm. During this session, one will learn the basics of how to become a Certified Beer Server. The program includes a review of basic beer serving know-how, what it means to become certified and how to take the exam.

From 3-4pm, it’s “Preparing for the Certified Cicerone Exam,” where Ray discusses and reviews the topics included on the advanced exam. He will also present a sample-version of the blind-tasting portion included in the Certified Cicerone Exam.

“Too often, great beer is harmed by improper service practices,” Daniels says. “Our program offers independent assessment and certification so that industry professionals – as well as consumers – can be sure of the knowledge and skills possessed by current and prospective beer servers. The more beer professionals understand about the many aspects of beer culture and service, the better beer will be for consumers.”

There is no charge for the seminars, but reservations are required by logging onto http://signup.newhollandbrew.com or by calling 616-510-2259. Space is limited to 20 individuals.

“Anyone can call themselves an expert on beer,” says Daniels. “But when consumers want great beer, they need help from a server who really knows beer flavors, styles and brands. Those with the title of ‘Certified Cicerone’ or ‘Master Cicerone’ have demonstrated their expertise in selecting and serving fine beer.”

Later than evening, a New Holland Beer Cicerone Dinner will be held at the acclaimed Journeyman Café in Fennville. This specially prepared dinner accentuates the marriage of beer’s flavors with local, hand-made cuisine and is a celebration of the accomplishment of the brewery’s staff. An additional 25 seats are open to the public, at $65 each.

The evening – touted a hedonistic, culinary adventure – features pairings and discussions by Ray Daniels, restaurant owners Amy Cook & Chef Matt Millar, and several New Holland representatives including Brett VanderKamp, founder; John Haggerty, brewmaster; and Fred Bueltmann, beervangelist.

Menu offerings include a fine selection of mouth-watering delicacies. The evening kicks off with a reception featuring parmesan gourgeres with Kathy Halinsky chevre & chive and salt cod, garlic & Binje potato fritters, paired with Full Circle.

The main entrees include shellfish ragout with Boeve Farm leeks, lemon thyme and sweet cream, paired with Golden Cap; Pumpkin agnolotti in parmesan broth with pumpkin seeds, brown butter, sage & Styrian pumpkin seed oil, paired with Ichabod; and blackberry glazed breast of smoked magret duck with braised lacinato kale & caramelized shallots and duck liver & balsamic vinaigrette, paired with Blue Sunday.

The dessert flight features dulche de leche custard with muscavado caramel, paired with Pilgrim’s Dole; tobacco chocolate truffle, paired with Dragon’s Milk; black walnut & olive oil cake with fall berries and maple crème fraiche, paired with Black Tulip; and goredawnzola blue cheese with Hasselman’s honeycomb, paired with Existential.

Ray Daniels is an author, editor and publisher of more than a dozen books on brewing and beer. He is graduate and senior faculty member at the Siebel Institute of Technology, is an internationally-known beer judge and organizer of scores of beer tasting events, including Chicago’s Real Ale Festival. Daniels is also past director of the Brewers Association Craft Beer Marketing Program.

New Holland Brewing is located at 66 E. 8th Street, Holland. Find them online at www.newhollandbrew.com.

MEDIA CONTACT:
Fred Bueltmann, Beervangalist & Partner
New Holland Brewing
fred@newhollandbrew.com
616-283-6634