“Summertime on Old Mission” means Fresh Water, Stand-Up Paddleboarding and Jolly Pumpkin

There’s something about getting out on the waters of Northern Michigan – a ritual, a tradition, a culture, a passion, a lifestyle! “Summertime on Old Mission” – the third in a 3-video collaborative series* from Northern United Brewing Company (NUBC) – focuses on the popular activity of stand up paddleboarding (SUP), on the clear waters of Grand Traverse Bay.

Filmmaker Evan Joling has teamed up once again with Michigan artist/singer/songwriter Jetty Rae for this soothing 1:44-minute video highlighting a group of paddleboarders enjoying a leisurely afternoon on the water. You can view the video online here.

“Ron and Laurie Jeffries of Jolly Pumpkin Artisan Ales have been avid paddleboarders before the sport even made it to the mainland,” says Jon Carlson, who along with Ron Jeffries, Greg Lobdell and Mike Hall is a managing partner of NUBC. “From their trips to Hawaii for beer festivals and amazing collaborative beer initiatives, they fell in love with this graceful sport. Paddleboarding is now extremely popular on the Great Lakes and nothing is more relaxing than heading out on the waters at Bowers Harbor, either before or after visiting Jolly Pumpkin.”

When he’s not actively brewing his award-winning Belgian-style beers, Ron Jeffries has been known to craft custom paddleboards – which he and Laurie use on those rare occasions when they’re able to escape the brewery for some well-deserved quiet time.

Several local outfitters in the Traverse City area offer SUP rentals, for those who don’t have their own equipment. Many often deliver for free. Other companies offer group excursions as well. For a list of such companies, visit TraverseCity.com.

Jolly Pumpkin Artisan Ales is part of Northern United Brewing Co., which also encompasses the North Peak and Grizzly Peak craft beer brands, as well as the Civilized line of spirits and the Mission Table restaurant on Old Mission Peninsula in Traverse City. NUBC’s philosophy focuses on a dedication to conservation, inspiration and locally sustainable practices. Find NUBC products at stores, restaurants, and bars all throughout Michigan, including: North Peak Brewing Company, Mission Table and Jolly Pumpkin Brewery, all in Traverse City; Jolly Pumpkin and Grizzly Peak, in Ann Arbor.

2319 Bishop Circle East
Dexter, MI 48130
(734) 426-4962
www.JollyPumpkin.com
www.facebook.com/JollyPumpkin
www.twitter.com/JollyPumpkin

311 S. Main Street
Ann Arbor, MI 48104
(734) 913-2730
www.JollyPumpkin.com/AnnArbor
www.facebook.com/JollyPumpkinA2
www.twitter.com/JollyPumpkinA2

13512 Peninsula Drive (Old Mission Peninsula)
Traverse City, MI 49696
(231) 223-4333
www.JollyPumpkin.com/TraverseCity
www.facebook.com/JollyPumpkinTC

NORTHERN UNITED BREWING COMPANY VIDEO SERIES:

1. “Summer in Northern Michigan” from filmmaker Evan Joling and featuring singer/songwriter Jetty Rae, M22 and the Broneah Brothers, and North Peak Beer, available for online viewing here.

2. “Farm-to-Table” from filmmaker Evan Joling and featuring music by Michigan singer/songwriter Danny Kline, available for online viewing here.

"Summer in Northern Michigan" Collaborative Video Focuses on Traditions of Water, Friends and Craft Beer in the Great Lakes State

North Peak Brewing Company in Traverse City is longing for warm summer days filled with fun in the sun. In anticipation of such days to come, they’ve introduced a true Michigan collaboration!

Michigan artist/singer/songwriter Jetty Rae lends her words and gritty vocals to an inspiring new video by filmmaker Evan Joling – featuring the high-in-the-sky aerial skills of local kiteboarding icons Matt and Keegan Myers (aka “The Broneah Brothers”) and their M-22 branding, paired with North Peak’s seasonal brew Archangel Summer Wheat.

“Everyone at North Peak is READY for summer,” says Greg Lobdell, who – along with Jon Carlson, Ron Jeffries and Mike Hall, are the managing partners of Northern United Brewing Company. “We think this video is a great representation of Summer in Northern Michigan – passionate and creative individuals having fun with family and friends. We can’t wait to share it with everyone!”

The complete video (1:48), shot in the skies over the sparkling waters and along the shoreline of West Grand Traverse Bay, is available for online viewing here.

The North Peak is part of Northern United Brewing Co., which also encompasses the Grizzly Peak and Jolly Pumpkin Artisan Ales craft beer brands, as well as the Civilized line of spirits. NUBC’s philosophy focuses on a dedication to conservation, inspiration and locally sustainable practices. Find NUBC products at stores, restaurants, and bars all throughout Michigan, including: North Peak Brewing Company, Mission Table and Jolly Pumpkin Brewery, all in Traverse City; Jolly Pumpkin and Grizzly Peak, in Ann Arbor.

NORTH PEAK BEER
www.NorthPeakBeer.com
www.facebook.com/northpeakbeer
www.twitter.com/northpeakbeer