Hooligan Strikes Again! North Peak's Pumpkin Ale Returns...in Bottle Form

The shenanigans continue as North Peak Brewing Company announces the return of Hooligan – a hoppy 5.5ABV/35IBU pumpkin beer, just in time for the fall harvest season. For the first time, Hooligan makes is arrival not only on draft but also in the brand’s trademark 12-ounce stubby-bottle 6-packs.

“It’s no trick. This brew delivers all the spicy pumpkin goodness one could ask for, along with a kick of hops,” says brewer Ron Jeffries, who along with brewer Mike Hall bring a combined 40 years of brewing experience to their North Peak beer recipes. “Hooligan is brewed with real pumpkin and fresh spices (cinnamon, ginger, nutmeg and allspice, oh my). And, did we mention…hops? Hooligan is brimming with locally-grown hops.”

So who is this Hooligan you may ask? He is a legendary and impish figure who appears but once a year on Devil’s Night, October 30 – the night before Halloween. He lurks through the darkness, traipsing in the shadows from house to house with a rogue gait and a devilish grin on his face. This scoundrel is more mischievous than wicked, yet his reputation for mayhem is wildly known. Anyone who has woken up on Halloween morning to find their pumpkins smashed or yard toilet-papered is familiar with the antics of the Northern Michigan Hooligan.

Hooligan is available now through October when the last pumpkin is smashed. Find it throughout Michigan and Ohio, wherever your favorite North Peak beer is sold.

The North Peak is part of Northern United Brewing Co., which also encompasses the Grizzly Peak and Jolly Pumpkin Artisan Ales craft beer brands, as well as the Civilized line of spirits and Bonafide Wines. NUBC’s philosophy focuses on a dedication to conservation, inspiration and locally sustainable practices. All of the beers and spirits under these brands are produced at either its 5600-square-foot facility on Old Mission Peninsula adjacent to Mission Table (former Bowers Harbor Inn) restaurant or at the original Jolly Pumpkin facility in Dexter.

Find NUBC products at stores, restaurants, and bars all throughout Michigan, including: North Peak Brewing Company, Mission Table and Jolly Pumpkin Brewery, all in Traverse City; Jolly Pumpkin and Grizzly Peak, in Ann Arbor.

Northern United Brewing Company
Jolly Pumpkin Brewery | Mission Table at Bowers Harbor Inn
13512 Peninsula Drive
Traverse City, MI 49686
(231) 223-4222
www.NorthPeakBeer.com
www.MissionTable.net

North Peak Carves Out Latest Brew with Hooligan: A Hoppy Pumpkin Ale

Tired of having to choose between your favorite pumpkin beer and your favorite IPA when fall comes around? Well, fret no more. Enter the Hooligan – the new hoppy pumpkin beer from North Peak Brewing Company in Traverse City. Coming in at 5.5%ABV with 35 IBUs, Hooligan is a real treat for beer lovers – just in time for the harvest season.

“It’s no trick. This brew delivers all the spicy pumpkin goodness one could ask for, along with a kick of hops,” says brewer Ron Jeffries, who along with brewer Mike Hall bring a combined 40 years of brewing experience to their North Peak beer recipes. “Hooligan is brewed with real pumpkin and fresh spices (cinnamon, ginger, nutmeg and allspice, oh my). And, did we mention…hops? Hooligan is brimming with locally-grown hops.”

So who is this Hooligan you may ask? He is a legendary and impish figure who appears but once a year on Devil’s Night, October 30 – the night before Halloween. He lurks through the darkness, traipsing in the shadows from house to house with a rogue gait and a devilish grin on his face. This scoundrel is more mischievous than wicked, yet his reputation for mayhem is wildly known. Anyone who has woken up on Halloween morning to find their pumpkins smashed or yard toilet-papered is familiar with the antics of the Northern Michigan Hooligan.

Hooligan is available only on draft, now through October when the last pumpkin is smashed. Find it throughout Michigan and Ohio, wherever your favorite North Peak beers are sold.

The North Peak is part of Northern United Brewing Co., which also encompasses the Grizzly Peak and Jolly Pumpkin Artisan Ales craft beer brands, as well as the soon-to-be-released Civilized line of spirits. NUBC’s philosophy focuses on a dedication to conservation, inspiration and locally sustainable practices. All of the beers and spirits under these brands are produced at either the new 5600-square-foot facility on Old Mission Peninsula adjacent to Mission Table (former Bowers Harbor Inn) restaurant or at the original Jolly Pumpkin facility in Dexter.

Find NUBC products at stores, restaurants, and bars all throughout Michigan, including: North Peak Brewing Company, Mission Table and Jolly Pumpkin Brewery, all in Traverse City; Jolly Pumpkin and Grizzly Peak, in Ann Arbor.
www.NorthPeakBeer.com

Lake Superior Holds Deep Secret of Serpent Lore

Michigan's North Peak Brewing Company Celebrates the Legend with its Seasonal Sinuous Celtic Ale -- Available March 1

The legend has been passed down for generations – 100 years or more, of a massive 75-foot long serpent-like creature seen lurking in the cold, fresh waters of Lake Superior. Containing 10 percent of all the Earth’s fresh water, Lake Superior – at about 350 miles long, 170 miles wide and some 1300 feet deep – is more than ample in size to be home to a large and mysterious creature such as this.

With its long neck and whale-like body, the creature is said to resemble that of the Loch Ness Monster, of Scotland notoriety. Often spotted in the deep, rocky waters off the Isles of Presque, some have suggested this creature is actually a giant sturgeon or even an extremely large Northern Pike. Yet those who have had personal encounters with the nautical beast say that simply is impossible.

As far back in time as 1894, crews of two steamers spotted the creature protruding seven to eight feet out of the water about halfway between Whitefish Bay and Copper Harbor. In July 1895, three members of steamer crew caught sight of a dark and scaly creature keeping pace with their boat. They claim it had a jaw at least a foot wide, with a 15-foot-long arched neck.

A Detroit man fell overboard and was attacked by a large serpent near Duluth, Minnesota in 1897 and while three of his shipmates witnessed the horrific event, they were unable to pull him from the jaws of the giant creature.

Two fishermen spotted a serpent near Pictured Rocks in the mid 1930s. They said as the creature swam, it created a wake so large it rocked their boat from side to side. As recent as May 1977, a hiker reports being menaced by a large serpent with a horse-like head and long catfish whiskers as he walked the rocky Lake Superior shoreline.

In honor of this mystical creature, Northern United Brewing Company has released Sinuous Celtic Ale – the latest seasonal in its line of hand-crafted microbrews. Sinuous will be available in early March in six-packs, 1/2bbls and on tap at pubs around the state – including Jolly Pumpkin, North Peak Brewing, Blue Tractor and other fine establishments.

“The Sinuous name came from a close childhood friend, Mike White, who is the only person we've ever known to have had an encounter with this creature,” says Greg Lobdell, who – along with Jon Carlson, Ron Jeffries and Mike Hall – are the managing partners of Northern United Brewing Company. “Like almost everyone from Northern Michigan, Mike is an outdoorsman – with an appreciation for all aspects of nature.”

It was his passion for snapping turtles that actually lead Mike to his first and only life-altering encounter with the Lake Superior creature.

“It was a trip to Marquette while we were in high school,” recalls Carlson. “Mike was walking the shore of Lake Superior in search of the snappy reptile when he spotted the massive creature skulking in the crystal-clear waters. While he was too shocked to get a photo with his camera, the image of the hideous creature remains burned into his brain to this day.”

www.NorthPeakBeer.com

North Peak Brewing Reaches into Ohio Market Beginning February 1

Beginning February 1, craft beer lovers throughout Ohio will be able to enjoy a selection of North Peak beer thanks to a distribution program managed by Premium Beverage Supply. This is North Peak’s first venture outside its home state of Michigan.

“We are very excited to add North Peak Brewing to our existing portfolio of strong Michigan breweries,” says Ron Wilson, Owner of Premium Beverage Supply. “Its lineup of year-round and seasonal beers makes for an excellent selection for the Ohio craft beer stores to choose from.”

The majority of Premium’s craft retailers around the state of Ohio will add North Peak beer – Vicious, Diabolical and Siren, for starters – to their line-up. They will be available in both bottles and on draft.

"For a long time we have been eyeing Ohio as our first expansion market due to its consumers’ knowledge and support of not only craft beer but specifically Michigan craft beer," says North Peak Brewer Mike Hall. "We are very excited about bringing our exceptional lineup of delicious North Peak beers to such a savvy craft beer market.”

“North Peak Brewing appears to be well structured to make a strategic run at its first out-of-state market,” Wilson says. “The Premium Beverage sales staff is extremely excited to hit the market with a quality lineup from an up-and-coming brewery such as North Peak.”

Based out of Hilliard, OH, Premium Beverage Supply has been distributing the world’s finest craft and specialty ales, lagers and spontaneously-fermented beer throughout Ohio since 1994.

"From the moment I met with Premium Beverage I knew they would be an excellent partner to embark on this journey with us,” says Mike Turiff, North Peak Vice President of Sales. “Their management and sales force is well versed in not only Craft Beer but especially craft beer for the Great Beer State. We are extremely confident that this will be a mutually beneficial partnership and we can't wait to bring even more Craft Beer to the consumers of Ohio."

Drawing on nearly 50 years of combined brewing experience, Mike Hall and Ron Jeffries collaborate and perfected the North Peak recipes. These clean, classic beers resonated with casual beer drinkers and die-hard aficionados alike.

In late 2009, at its new, secluded, state-of-the-art brewing facility on Old Mission Peninsula, the first bottles of Siren Amber Ale, Diabolical IPA and Majestic American Wheat rolled off the bottling line and quickly found their place on the retail shelves and in the hearts of craft beer enthusiasts. Since then, the North Peak line has expanded to include Vicious – a dry-hopped Wheat IPA, Archangel Summer Wheat, Furry IPA, Burly Belgo IPA (due out in February 2011) and Sinuous Celtic Ale (coming in March 2011).

Distributed as part of a distinctive packaging and visual branding in six-pack retro-style stubbie bottles, each North Peak brew proudly holds a legend steeped in rich Northern Michigan lore behind its creation, its name and its unique label design.

The North Peak is part of Northern United Brewing Co., which also encompasses the Grizzly Peak and Jolly Pumpkin Artisan Ales craft beer brands, as well as the soon-to-be-released Civilized line of spirits. NUBC’s philosophy focuses on a dedication to conservation, inspiration and locally sustainable practices. All of the beers and spirits under these brands are produced at either the new 5600-square-foot facility on Old Mission Peninsula adjacent to Mission Table (former Bowers Harbor Inn) restaurant or at the original Jolly Pumpkin facility in Dexter.

Find NUBC products at stores, restaurants, and bars all throughout Michigan, including: North Peak Brewing Company, Mission Table and Jolly Pumpkin Brewery, all in Traverse City; Jolly Pumpkin and Grizzly Peak, in Ann Arbor.

Northern United Brewing Company
Jolly Pumpkin Brewery | Mission Table at Bowers Harbor Inn
13512 Peninsula Drive
Traverse City, MI 49686
(231) 223-4222
www.NorthPeakBeer.com

Warm Up Your Northern Michigan Winter Nights with North Peak Brewing Company's Furry

As fall turns to winter, North Peak Brewing Company is ramping up to release its latest seasonal beer – Furry. The black IPA is a wonderful winter beer. Its hoppy character is sure to warm you up on a chilly Michigan winter night.

And just where does Furry come from? As with all North Peak beers, its existence is attributed to local lore. Some say that the creature evolved its thick coat to protect itself from the extreme cold of northern waters.

“The stories that we were told growing up in Northern Michigan suggest that as the weather grows warmer during the spring, the fur-bearing trout sheds its fur, only to regrow its coat as winter returns,” says Jon Carlson, who – along with Greg Lobdell, Ron Jeffries and Mike Hall – are the managing partners of Northern United Brewing Company.

This may help explain why trout with full coats of fur are so seldom encountered.

“One of our very close childhood friends, Brad Warren, is an avid fisherman. He says that he's caught so many fur trout over the years that he sewed his own pair of pants with the pelts he's collected,” says partner Greg Lobdell. “No one has ever seen these pants, but we've never forgotten his description of the fur bearing trout and decided to name our Winter Seasonal Black IPA after his fish story. “

Made with Chinook, Columbus and Cascade hops and Pilsner, C-40, Midnight Wheat and Carapils malts, this 50-barrel production beer ranks in at 7.2% IBV (72 IBUs).

Furry will be available mid December in six-pack retro-style stubbie at retail outlets statewide (complementing Siren, Diabolical, Majestic, Vicious and the summer seasonal Archangel). It is also available on tap at restaurants and bars around Michigan.

The North Peak is part of Northern United Brewing Co., which also encompasses the Grizzly Peak and Jolly Pumpkin Artisan Ales craft beer brands, as well as the soon-to-be-released Civilized line of spirits. NUBC’s philosophy focuses on a dedication to conservation, inspiration and locally sustainable practices. All of the beers and spirits under these brands are produced at either the new 5600-square-foot facility on Old Mission Peninsula adjacent to Mission Table (former Bowers Harbor Inn) restaurant or at the original Jolly Pumpkin facility in Dexter.

Find NUBC products at stores, restaurants, and bars all throughout Michigan, including: North Peak Brewing Company, Mission Table and Jolly Pumpkin Brewery, all in Traverse City; Jolly Pumpkin and Grizzly Peak, in Ann Arbor.

Northern United Brewing Company
Jolly Pumpkin Brewery | Mission Table at Bowers Harbor Inn
13512 Peninsula Drive
Traverse City, MI 49686
(231) 223-4222
www.NorthPeakBeer.com
www.MissionTable.net