Friday, August 15, 2008

Award Winning Grand Traverse Distillery Branches Out Into Greater Chicago Market with True North Vodkas

(TRAVERSE CITY, Mich) – Grand Traverse Distillery, Michigan’s newest micro-distillery, has expanded its placement in restaurants and retail outlets to include the greater Chicago area. The True North Vodka and True North Cherry flavored vodka will be distributed through Maxwell Street Trading Company in Addison, IL.

“In addition to the retail properties – such as Sam’s Wine & Spirits and Binny’s – we also expect to place our premium vodka in the finest restaurants and bars throughout Chicago,” says Kent Rabish, who began Grand Traverse Distillery in 2005 and serves as the resident Vodkaologist. “We hope large chains, such as Meijer and Sam’s Club that carry our products in Michigan, will extend them to the Illinois market as well.”

Since 1999, Maxwell Street Trading Company has strived to bring retailers throughout the Chicago area an impressive portfolio of boutique and hard-to-find hand-crafted wine and spirits.

Since being released in June 2007, Grand Traverse Distillery’s True North Vodka has earned two Gold Medal distinctions. The first being an “exceptional” ranking of 92 points at the 2007 International Review of Spirits Competition in Chicago and the most recent at the 2008 San Francisco World Spirits Competition – considered the most prestigious competition of its kind in the country. True North Cherry Flavored Vodka received a Bronze Medal during this year’s San Francisco competition as well.

“Receiving awards from these esteemed international competitions within our first year is real validation that we’re on the right track,” Rabish says. “We’ve always believed we were producing one of the finest premium vodkas. Based on the results from these competitions, the judges believe so as well.”

True North is super-premium vodka that celebrates the natural gifts abundant to Michigan's 45th parallel. Ingredients originate from the beautiful Grand Traverse region, where the rich soils produce the quality rye and the crystal clear glacial waters blend to create this premium vodka. With these quality ingredients and the triple distillation process, True North Vodka is truly one of a kind.

With its unique cherry essence and a hint of chocolate as the final touch, our Cherry Flavored Vodka has a gentle sweetness that rolls across the palette with an exceptionally smooth finish. This light, crisp and delicious spirit perfectly echoes the natural sweetness and delicacy of the fruit with the added spicy essence of rye.

Hand-crafted in small batches, more than 1800 cases of True North Vodka and Cherry Flavored Vodka have collectively sold in just the past 14 months. It can be found in over 800 retail outlets and 250 restaurants/bars in Michigan. Distributed in Michigan by General Wine & Spirits, it retails for $29.99 per bottle.

For more information, log on to

Kent Rabish
Grand Traverse Distillery

No comments: