The 2009 edition of Michigan. The Great Beer State, published annually by the Michigan Brewers Guild, is bigger and better than ever before. The 32-page, four-color publication has been expanded to a full-magazine size format, under the direction of Hour Custom Publishing.
“We couldn’t be happier with how this issue turned out,” says Scott Graham, Executive Director of the Michigan Brewers Guild. “It looks more like a magazine and I think our member breweries and the general public are all going to be quite impressed with not only its look, but with the quality content inside as well.”
Michigan. The Great Beer State is an annual marketing piece for the Michigan Brewers Guild, which spotlights the state’s finest microbreweries and brewpubs. The publication features a classy new look and barrels full of helpful information for both novice and serious beer drinkers, including:
A Michigan Beer Locator Map – listing 62 member locations around the state, with a companion seven-page listing of breweries complete with icons to identify the various amenities such as restaurant, live entertainment, outdoor seating and brewery tours. Eight different regional tours, and space for making beer notes, are also included.
Clarification on Michigan’s legal definition of a brewery, microbrewery and brewpub.
* A series of critiques from experts in the industry, touting Michigan’s quality craft beer industry – including Ray Daniels: Director, Cicerone Certification program; Bill Metzger: Publisher, Brewing News; Fred Bueltmann: Past President, Michigan Brewers Guild; and Charlie Papazian: Brewer’s Association President and author.
* An article on pairing craft beer and foods, by Lucy Saunders – editor of beercook.com, grillingwithbeer.com and author of The Best of American Beer & Food, as well as a couple beer-friendly recipes.
* A list of brewing ingredients and styles – identifying the four basic ingredients used to make beer (water, malt, hops and yeast) and a brief description on the differences between lagers and ales.
* An article on the purchase, care and enjoyment of hand-crafted beer, written by Rex Halfpenny – publisher of Michigan Beer Guide.
* Information about the Great American Beer Festival and World Beer Cup, including a list of recent Michigan craft beers medalists.
* Details about July’s designation as Michigan Craft Beer Month – as well as dates for the upcoming Summer Beer Festival (July 24-25, 2009 in Ypsilanti) and Michigan Winter Beer Festival (February 27, 2010 in Grand Rapids).
* Details about the Michigan Brewers Guild – including information about purchasing merchandise and becoming an “Enthusiast Member” of the organization.
In all, 100,000 copies of the free directory were printed to be distributed through all the Michigan State Welcome Centers, member breweries and select retail outlets around the state. A PDF version of the publication will also be available online at www.MichiganBrewersGuild.org.
Michigan’s thriving brewing industry contributes over $24 million in wages with a total economic contribution of more than $133 million. In terms of overall number of breweries, microbreweries and brewpubs, Michigan ranks #6 in the nation – thus supporting its claim as “Michigan. The Great Beer State.”
The Michigan Brewers Guild exists to unify the Michigan brewing community; to increase sales of Michigan-brewed beer through promotions, marketing, public awareness and consumer education; and to monitor and assure a healthy beer industry within the state. For more information, including a list of Michigan craft breweries, log on to www.MichiganBrewersGuild.org.
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