Thursday, November 11, 2010

Two Detroit Classics Combine to Create a True Michigan Original...with The Detroit Brewing Company's Sanders Chocolate Stout

This holiday season get ready for a treat! Michigan favorites The Detroit Brewing Co. and Sanders Candy have partnered to create Sanders Chocolate Stout, a unique seasonal beer.

In the fall of 2009, Detroit Brewing Company began tinkering with their Pub Classic Smooth Cream Stout in order to make the best Stout available. A chance meeting, over a few beers, with the folks from Sanders brought the final sweet ingredient. As a result of this Michigan combination, Detroit Brewing Company’s Sanders Chocolate Stout was created. Detroit Brewing Co. found the best way to combine Stout and Sanders chocolate to create the dark, satisfying aroma and flavor of a fine Stout Ale with the restrained richness and elegance of the hand selected cocoa used by Sanders Fine Chocolatiers in Detroit since 1875.

Travis Fritts, Head Brewer for Detroit Brewing Co., says, “We are excited and proud to work with a great Michigan company like Sanders to create a special beer made for Michigan by people from Michigan.”

Here is Metro Detroit’s chance to enjoy excellent Stout, brewed with Detroit’s own Detroit Brewing Co. and Sanders Premium Cocoa right here in Michigan.

Starting November 23rd, it will be available at Lockhart’s BBQ restaurant, Hiller's, Busch's, Whole Foods and wherever local craft beer is supported and sold.

Sanders has been a Michigan and Metro Detroit staple since 1875 when Fred Sanders opened his first store in Downtown Detroit. The premium ingredients used to make Sanders famous cakes, ice cream, toppings, chocolates, and caramel continues today. Sanders products can be found in multiple retailers across Michigan and the US, or visit one of our many stores, www.sanderscandy.com.

The Detroit Brewing Co. began brewing craft beer in 2005 and are well known for making award winning handcrafted lagers. Learn more about the Detroit Brewing Co. at www.detroitbeerco.com.

1 comment:

Applesauce Inn Bed and Breakfast-Bellaire, MI said...

Love your blog~and the whole concept of promoting our Mitten State! I own a B&B in Bellaire Mi and I am a newbie to the whole marketing end! I look forward to reading more of your posts! If you are ever in the area, think about staying with us! We have an awesome brewery in downtown Bellaire called Short's, worth a visit!

Jamie-your Innkeeper
Applesauce Inn B&B