Wednesday, December 28, 2011

Northern United Brewing Company Takes “Civilized Spirits” Statewide - Just in Time for the New Year!

Just in time for the New Year, Northern United Brewing Company delivers two of its Civilized Spirits – Vodka and Sakura – to retail accounts throughout the state. General Wine & Spirits has added Civilized Spirits to its portfolio and spirit-connoisseurs will now be able to seek out these Michigan-made liquors at retails stores, restaurants and bars around the Great Lakes State.

Previously, Civilized Spirits have only been available at Mission Table and Jolly Pumpkin restaurants on Old Mission Peninsula, just north of Traverse City. Additional spirits – rum, whiskey and gin – which are currently available exclusively at Mission Table and Jolly Pumpkin, will be released state-wide in the coming months.

Civilized Spirits are created in a forest hideaway on the Old Mission Peninsula, a site with a long tradition of distillation. Spirits have been made on the site since the late 1800s when it was built by lumber baron J.W. Stickney and his wife, Genevive. Civilized Spirits is a family of liquors created for the woodland gentleman of yore – the sort of man who cut wood for a living and wrestled grizzlies for fun, but still found time to wax his mustache and comb some pomade through his hair. Although the grizzlies may have gone, the legacy of dedication and appreciation of artisanal spirits lives on in every hand-bottled Civilized Spirit.

Master Distiller Mike Hall is the big gun on Old Mission Peninsula. A native of Nova Scotia, he is ultimately responsible for the sublime list of artisanal Civilized Spirits. A world-renowned distiller, brewer, designer and educator, Hall is also a Senior Member of The European Institute and Guild of Brewing. He has trained more than 100 brewers and distillers during his career and has also designed, built and installed over 60 breweries and distilleries around from as far way as Siberia to the Bahamas, as well as several here in Michigan.

Civilized Spirits are produced through the grand collaboration between Hall and brewer/distiller Ron Jeffries, handcrafted from the fruit of the Northern Michigan landscape. Grapes are picked from vineyards on the property, as well as from throughout Old Mission and Leelanau Peninsulas; cherries are harvested from the Old Mission Peninsula, while sugar beets are grown in the fertile soils downstate in Eastern Michigan near Saginaw/Bay City. Locally-grown ingredients such as these enable Hall to distill remarkable vodka, sakura, whiskey, gin and rum, with unique character, smoothness and flavor.

“Jon and I grew up on the Old Mission Peninsula,” recalls Greg Lobdell, who – along with Jon Carlson, Ron Jeffries and Mike Hall, are the managing partners of Northern United Brewing Company, in Traverse City – the parent company for Civilized Spirits. “As children, we used to pick buckets of cherries and set up a stand downtown on Front Street and sell them during the Cherry Festival parade. I remember picking cherries for two days and then working all day selling them at the parade. I think we brought home $12 for the three days work and we were the happiest kids in the world. It is only fitting that we are now distilling cherries from the same trees on Old Mission Peninsula, making Sakura, and distributing it throughout the state.”


VODKA (Percent Alcohol: 40 | Proof: 80) — Smooth as the bay waters at daybreak, subtle as a fleeting wisp of cool summer breeze. Proper manners dictate you put on your good shirt for Civilized Vodka, even though it will always extend you the courtesy of its company, and clean finish. Descended from wine borne of Northern Michigan Riesling vines, this vodka graciously hints at its ingredients with a bouquet of grape and clean finish. And finish it off is what you’ll be tempted to do. Distilled in the ways of the north woods, every bottle of Civilized Vodka has the social graces to complement and enhance the flavors of any cocktail or confidently stand alone. This vodka is as pure as the spring water at its heart and as approachable as the community in which it’s made.

SAKURA (Percent Alcohol: 40 | Proof: 80) — Although the first cherry trees were planted in the 1600, we have Peter Dougherty to thank for making a good thing great. He searched for the perfect combination of rich soil and weather patterns that lend to healthy cherry trees for the best tasting cherries on the planet. He was the first to bring cherry pits to the Old Mission Peninsula in 1852. This cherry vodka is hand-crafted in a custom-built still and with each level of distillation, the purest spirit rains though the 23 caps and trays of the still. The distillation of cherries from Traverse City’s finest orchards is expensive, but it produces a character that is unmatched. The distilled cherries blend well with our distilled vodka and the natural cherry flavor renders it delightfully smooth, with a cherry nose and distinct cherry sweetness. This cherry flavored vodka is perfect for sipping or mixing!

Northern United Brewing Co. encompasses the North Peak, Grizzly Peak and Jolly Pumpkin Artisan Ales craft beer brands, as well as the Bonafide Wines and Civilized Spirits. NUBC’s philosophy focuses on a dedication to conservation, inspiration and locally-sustainable practices. All of the NUBC beverages are produced at either the 5600-square-foot facility on Old Mission Peninsula adjacent to Mission Table (former Bowers Harbor Inn) restaurant or at the original Jolly Pumpkin facility in Dexter. Find NUBC products at stores, restaurants, and bars all throughout Michigan, including: North Peak Brewing Company, Mission Table and Jolly Pumpkin Brewery, all in Traverse City; Jolly Pumpkin and Grizzly Peak, in Ann Arbor.

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