Wednesday, May 22, 2013

"Summer in Northern Michigan" Collaborative Video Focuses on Traditions of Water, Friends and Craft Beer in the Great Lakes State

North Peak Brewing Company in Traverse City is longing for warm summer days filled with fun in the sun. In anticipation of such days to come, they’ve introduced a true Michigan collaboration!

Michigan artist/singer/songwriter Jetty Rae lends her words and gritty vocals to an inspiring new video by filmmaker Evan Joling – featuring the high-in-the-sky aerial skills of local kiteboarding icons Matt and Keegan Myers (aka “The Broneah Brothers”) and their M-22 branding, paired with North Peak’s seasonal brew Archangel Summer Wheat.

“Everyone at North Peak is READY for summer,” says Greg Lobdell, who – along with Jon Carlson, Ron Jeffries and Mike Hall, are the managing partners of Northern United Brewing Company. “We think this video is a great representation of Summer in Northern Michigan – passionate and creative individuals having fun with family and friends. We can’t wait to share it with everyone!”

The complete video (1:48), shot in the skies over the sparkling waters and along the shoreline of West Grand Traverse Bay, is available for online viewing here.

The North Peak is part of Northern United Brewing Co., which also encompasses the Grizzly Peak and Jolly Pumpkin Artisan Ales craft beer brands, as well as the Civilized line of spirits. NUBC’s philosophy focuses on a dedication to conservation, inspiration and locally sustainable practices. Find NUBC products at stores, restaurants, and bars all throughout Michigan, including: North Peak Brewing Company, Mission Table and Jolly Pumpkin Brewery, all in Traverse City; Jolly Pumpkin and Grizzly Peak, in Ann Arbor.


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