Tuesday, August 6, 2013

“Summertime on Old Mission” means Fresh Water, Stand-Up Paddleboarding and Jolly Pumpkin

There’s something about getting out on the waters of Northern Michigan – a ritual, a tradition, a culture, a passion, a lifestyle! “Summertime on Old Mission” – the third in a 3-video collaborative series* from Northern United Brewing Company (NUBC) – focuses on the popular activity of stand up paddleboarding (SUP), on the clear waters of Grand Traverse Bay.

Filmmaker Evan Joling has teamed up once again with Michigan artist/singer/songwriter Jetty Rae for this soothing 1:44-minute video highlighting a group of paddleboarders enjoying a leisurely afternoon on the water. You can view the video online here.

“Ron and Laurie Jeffries of Jolly Pumpkin Artisan Ales have been avid paddleboarders before the sport even made it to the mainland,” says Jon Carlson, who along with Ron Jeffries, Greg Lobdell and Mike Hall is a managing partner of NUBC. “From their trips to Hawaii for beer festivals and amazing collaborative beer initiatives, they fell in love with this graceful sport. Paddleboarding is now extremely popular on the Great Lakes and nothing is more relaxing than heading out on the waters at Bowers Harbor, either before or after visiting Jolly Pumpkin.”

When he’s not actively brewing his award-winning Belgian-style beers, Ron Jeffries has been known to craft custom paddleboards – which he and Laurie use on those rare occasions when they’re able to escape the brewery for some well-deserved quiet time.

Several local outfitters in the Traverse City area offer SUP rentals, for those who don’t have their own equipment. Many often deliver for free. Other companies offer group excursions as well. For a list of such companies, visit TraverseCity.com.

Jolly Pumpkin Artisan Ales is part of Northern United Brewing Co., which also encompasses the North Peak and Grizzly Peak craft beer brands, as well as the Civilized line of spirits and the Mission Table restaurant on Old Mission Peninsula in Traverse City. NUBC’s philosophy focuses on a dedication to conservation, inspiration and locally sustainable practices. Find NUBC products at stores, restaurants, and bars all throughout Michigan, including: North Peak Brewing Company, Mission Table and Jolly Pumpkin Brewery, all in Traverse City; Jolly Pumpkin and Grizzly Peak, in Ann Arbor.

2319 Bishop Circle East
Dexter, MI 48130
(734) 426-4962

311 S. Main Street
Ann Arbor, MI 48104
(734) 913-2730

13512 Peninsula Drive (Old Mission Peninsula)
Traverse City, MI 49696
(231) 223-4333


1. “Summer in Northern Michigan” from filmmaker Evan Joling and featuring singer/songwriter Jetty Rae, M22 and the Broneah Brothers, and North Peak Beer, available for online viewing here.

2. “Farm-to-Table” from filmmaker Evan Joling and featuring music by Michigan singer/songwriter Danny Kline, available for online viewing here.

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