Following the success of “Beer Week” events held in other cities such as Philadelphia, New York and San Diego, a group of Industry Professionals is organizing the first ever Detroit Beer Week, to be held the third week of October, 2009.
The week-long series of beer-centric events will be held at participating venues in Detroit, with satellite events at Metro-Detroit brewpubs. These events will consist of brewery tours, tasting flights, meet-the-brewer sessions, food pairings, and a wide array of other unique activities. Events will be hosted by Detroit Beer Week staff and the Detroit Beer Barons, a group of Metro-area brewery personalities.
“We wanted to stay away from the traditional ‘drink this beer, get a keychain’ –type promotions, and instead focus on events that give value to the consumer and to the venue hosting the event,” stated Jon Piepenbrok, principal organizer of the events, AKA Chief Imaginationer.
The grand finale of Beer Week is the Inaugural Harvest Festival, hosted by the Michigan Brewers’ Guild and Metrotimes on Saturday, October 24, in Eastern Market.
While the Guild is not organizing Beer Week events, they have given their full support and cooperation to the organizing committee. “When the Guild announced the Harvest Festival in Eastern Market, we not only saw an opportunity to promote Michigan Beer in southeast Michigan,” stated Jon Piepenbrok, “but to promote the Great City of Detroit, as well; and the Guild has been extremely supportive of our efforts, even including information about events on their website at www.michiganbrewersguild.org.”
The participating venues include Slow’s Bar BQ, Foran’s Grand Trunk Pub, Park Bar, Motor City Brewing Works, Traffic Jam & Snug, Atwater Block Brewery, Detroit Beer Company, Wolfgang Puck Grille, Michael Symon’s Roast, 24Grille, and Fender’s Pub at the Omni Hotel.
A complete, updated list of events and information can be found on www.facebook.com. Keyword search: Detroit Beer Week.
Michigan’s thriving brewing industry contributes over $24 million in wages with a total economic contribution of more than $133 million. In terms of overall number breweries, microbreweries and brewpubs, Michigan ranks #6 in the nation – thus supporting its claim as “The Great Beer State.”
The Michigan Brewers Guild exists to unify the Michigan brewing community; to increase sales of Michigan-brewed beer through promotions, marketing, public awareness and consumer education; and to monitor and assure a healthy beer industry within the state. For more information, including a list of Michigan microbreweries, log on to www.michiganbrewersguild.org.